Start With Why

Simon Sinek discovered that the leaders who have had the greatest influence in the world all think, act, and communicate in the exact same way. He calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. Why is not money or profit, but rather results. Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire, and the people who follow them don’t do so because they have to; they follow because they want to. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.